HOA HONG 


SELECTED WORKS
T–Mobile
The Seattle Times
SCIDpda
Refill Live
Uwajimaya  
Sol Boba
WEME
People’s Economy Lab  
My People Studio














meditating on ideas...
Collaborated with writers, photographers, and developers to launch dynamic web experiences emphasizing UX, responsive design, and SEO performance. From branding and UX/UI to social content and print, the project generated a new revenue stream and attracted a younger, more diverse audience for the Seattle Times.

The Ticket
A Seattle Times Product

Art Direction, Branding, UX/UI, Social

Role: Design Lead, Branding & Strategy  TEAM
CD: Charles Runnette
AD: Hoa Hong
Head of Editor: Chase Burns
Editor: Tierra Nhem
Videographer: Adam Kubota Challenge
How might we design a digital platform that helps users discover events and culture across the Pacific Northwest, while also amplifying diverse communities and creating a new audience and revenue stream for The Seattle Times?

Solution
 The Ticket leverages The Seattle Times’ local expertise to deliver a comprehensive guide to Puget Sound events. Neighborhood guides, a robust calendar, and curated top picks showcase both popular and overlooked happenings. By collaborating with local writers and integrating an Evvnt-powered calendar and ticketing system, the platform enables readers and organizers to share and discover events—creating a trusted, engaging resource that drove exposure and revenue.
Measure of Success
In its first year, The Ticket took off—bringing in $150,000+ in revenue, averaging 60,000+ page views per month, and growing to 8,000+ followers on TikTok and Instagram. Smart UX/UI, bold visuals, curated city guides, and social media strategy all came together to boost exposure and make the platform the go-to spot for Seattle’s young, experience-loving crowd. This mix of creativity and strategy continues to drive engagement, reach, and brand buzz well beyond launch.


The Ticket Site
Instagram
Tik Tok


Responsive homepage prototype 




City Guide page & special features




Individual article page


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